1. video thumbnail for Six Reasons Your ROI Calculator Sucks

    Six Reasons Your ROI Calculator Sucks

    Posted on November 1, 2013

    Webinar featuring Craig Rosenberg, Matt Heinz, and Mike Genstill. Really interesting topic: The ROI Calculator. Sound boring? Not really, there is a lot to learn.

  2. video thumbnail for Why You Should Let Your Buyer Design Your Sales Organization

    Why You Should Let Your Buyer Design Your Sales Organization

    Posted on June 7, 2014

    “The buyer is in charge” is one of the most popular refrains in contemporary business sales and marketing today. Well it’s true; the Internet has changed buyer behavior forever. In the old days of business sales, the seller controlled the conversation. Now, the Internet has given the power back to the buyer. Marketing has undergone a radical transformation to change their approach to meet the new buyer’s expectations. It’s sales’ turn.