1. video thumbnail for Operationalizing Content - How @jgraymatter Maps Content to the Lead Management Process

    Operationalizing Content - How @jgraymatter Maps Content to the Lead Management Process

    Posted on July 30, 2013

    If you like this -- here more from Justin on August 14th at 11 AM PDT at the Keys to Content Marketing Success summit --http://knowledge.funnelholic.com/contentsummit_fn/

  2. video thumbnail for The 2 Things Every Organization Must Do to Get Started in Content Marketing

    The 2 Things Every Organization Must Do to Get Started in Content Marketing

    Posted on July 30, 2013

    If you like this -- here more from Justin on August 14th at 11 AM PDT at the Keys to Content Marketing Success summit --http://knowledge.funnelholic.com/contentsummit_fn/

  3. video thumbnail for Best Practices for Building Buyer Personas with Tony Zambito

    Best Practices for Building Buyer Personas with Tony Zambito

    Posted on July 31, 2013

    If you like this -- here more from Tony on August 14th at 9 AM PDT at the Keys to Content Marketing Success summit --http://knowledge.funnelholic.com/buyer_personas/

  4. video thumbnail for How many buyer personas do we need to be successful?

    How many buyer personas do we need to be successful?

    Posted on August 1, 2013

    If you like this video, watch Ardath on August 14 at 10am PDT as she talks about best practices putting buyer personas into practice! http://knowledge.funnelholic.com/ardath-albee-1/

  5. video thumbnail for Develop a Winning Content Strategy With The Power of Buyer Personas

    Develop a Winning Content Strategy With The Power of Buyer Personas

    Posted on August 15, 2013

    Developing a content marketing strategy remains one of the toughest challenges in B2B Marketing today. At the same time, it is near the top of the list of priorities for got-to-market strategies in the new digital age. Developing and defining an effective content strategy starts with understanding your audience of customers and buyers. How can you get to know your audience of customers and buyers?

  6. video thumbnail for You've Got Buyer Personas, Now What?

    You've Got Buyer Personas, Now What?

    Posted on August 15, 2013

    Once you have your buyer personas, it’s time to create a content strategy to increase your company’s ability to engage and motivate your audience. Just creating content is not enough on its own. There must be a method behind the madness to achieve top performance that generates high quality leads your salespeople will pursue.