1. video thumbnail for Operationalizing Content - How @jgraymatter Maps Content to the Lead Management Process

    Operationalizing Content - How @jgraymatter Maps Content to the Lead Management Process

    Posted on July 30, 2013

    If you like this -- here more from Justin on August 14th at 11 AM PDT at the Keys to Content Marketing Success summit --http://knowledge.funnelholic.com/contentsummit_fn/

  2. video thumbnail for How many buyer personas do we need to be successful?

    How many buyer personas do we need to be successful?

    Posted on August 1, 2013

    If you like this video, watch Ardath on August 14 at 10am PDT as she talks about best practices putting buyer personas into practice! http://knowledge.funnelholic.com/ardath-albee-1/

  3. video thumbnail for You've Got Buyer Personas, Now What?

    You've Got Buyer Personas, Now What?

    Posted on August 15, 2013

    Once you have your buyer personas, it’s time to create a content strategy to increase your company’s ability to engage and motivate your audience. Just creating content is not enough on its own. There must be a method behind the madness to achieve top performance that generates high quality leads your salespeople will pursue.