1. video thumbnail for How will B2B marketing innovation allow marketers to be more effective?

    How will B2B marketing innovation allow marketers to be more effective?

    Posted on October 15, 2013

    For the upcoming Demandbase Virtual Summit: Marketing's Next Move - we asked thought leaders to answer the following question: How will b2b marketing innovation allow marketers to be more effective? http://www.demandbase.com/landing-page/marketings-next-move-virtual-conference/

  2. video thumbnail for The Blueprint for a World Class Sales Organization
  3. video thumbnail for The 4 Critical Skills for the Successful Modern Salesperson
  4. video thumbnail for The Guide to Social Selling Strategy: How to Use Social to Crush Your Number
  5. video thumbnail for 10 Ways Sales Can Deliver a Great Buying Experience

    10 Ways Sales Can Deliver a Great Buying Experience

    Posted on October 4, 2013

    Did you know that companies that provide great buying experiences grow 2X as fast as companies that don't? That's because buyers care more about the experience they have with you than anything else. It's more important than your product, service, or price. But most sales people don't understand how to deliver great buying experiences. In this webinar, Scott will share ten tips on how sales people can become "buyer-responsive" and provide the buyer what they want when they want it.

  6. video thumbnail for Content Selling: How to use champion content to win deals

    Content Selling: How to use champion content to win deals

    Posted on September 13, 2013

    Content selling is the practice of leveraging content to support sales as they facilitate the buyer’s progression through their buying process. Sales is trained to understand who the buyer is, where they are in the process, and what they need. Once they understand those factors, they use content, along with some strategically designed sales plays, to help move the buyer along.

  7. video thumbnail for You've Got Buyer Personas, Now What?

    You've Got Buyer Personas, Now What?

    Posted on August 15, 2013

    Once you have your buyer personas, it’s time to create a content strategy to increase your company’s ability to engage and motivate your audience. Just creating content is not enough on its own. There must be a method behind the madness to achieve top performance that generates high quality leads your salespeople will pursue.

  8. video thumbnail for 10 Steps to a Unified Content Marketing Process featuring Toby Murdock

    10 Steps to a Unified Content Marketing Process featuring Toby Murdock

    Posted on August 15, 2013

    In today’s information-abundant world, buyer-centric content targeted to specific personas and buying stages is more important than ever before. However, larger organizations have been slow to establish efficient processes for content creation, leaving individual departments responsible for creating their own content. This lack of process leads to inconsistent, redundant, and low-quality output—as well as poorly utilized resources and wasted content.

  9. video thumbnail for Where the Rubber Meets the Road: Executing your Content Strategy with Justin Gray

    Where the Rubber Meets the Road: Executing your Content Strategy with Justin Gray

    Posted on August 15, 2013

    Content marketing strategy and Buyer Persona development are the cornerstones of effective demand generation. However, translating the strategy behind those initiatives to the latest technology for effective execution can be a huge speed bump for many organizations. After the dust of consultants, executive roundtables and planning workshops clears you're still left with the glaring question of “how”.

  10. video thumbnail for Develop a Winning Content Strategy With The Power of Buyer Personas

    Develop a Winning Content Strategy With The Power of Buyer Personas

    Posted on August 15, 2013

    Developing a content marketing strategy remains one of the toughest challenges in B2B Marketing today. At the same time, it is near the top of the list of priorities for got-to-market strategies in the new digital age. Developing and defining an effective content strategy starts with understanding your audience of customers and buyers. How can you get to know your audience of customers and buyers?

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