The 5 Critical Steps to Launching Your Content Marketing Program
Content marketing is now officially understood to be one of the most critical practices in your sales and marketing efforts. The challenge for many organizations is how to organize and scale these efforts. As the CEO of Kapost, Toby Murdock works with a variety of companies who are solving this problem and building scalable, highly effective content marketing organizations.
If you like this video, watch Toby on August 14 at noon PDT as he talks about building a unified content marketing process: http://knowledge.funnelholic.com/kapost-1-1/