Develop a Winning Content Strategy With The Power of Buyer Personas
Developing a content marketing strategy remains one of the toughest challenges in B2B Marketing today. At the same time, it is near the top of the list of priorities for got-to-market strategies in the new digital age. Developing and defining an effective content strategy starts with understanding your audience of customers and buyers. How can you get to know your audience of customers and buyers?
In this session, you will learn of the Power of Buyer Personas to help you deliver the right content, to the right buyers, at the right time. Shaping an effective and on-target content marketing strategy. You will learn from the creator of buyer personas, what a buyer persona is, how to gain deep buyer insights, and how they inform content strategy. In this session, you will discover:
•What is a buyer persona and why the original definition still matters
•How to acquire deep and profound buyer insights
•How to use the powerful modeling tools of buyer persona and buyer insight development
•How deep buyer understanding helps you organize for content strategy effectiveness