10 Steps to a Unified Content Marketing Process featuring Toby Murdock

Posted on August 15, 2013

In today’s information-abundant world, buyer-centric content targeted to specific personas and buying stages is more important than ever before. However, larger organizations have been slow to establish efficient processes for content creation, leaving individual departments responsible for creating their own content. This lack of process leads to inconsistent, redundant, and low-quality output—as well as poorly utilized resources and wasted content.

But how can you create a unified content marketing process within your organization to ensure this doesn’t occur? Join Toby Murdock, CEO of Kapost, to find out how to create an efficient and successful content marketing process within your organization.

In this session, you will learn how to:

●Plan marketing campaigns around quarterly goals and themes

●Get the most out of your content by producing and repurposing “content pillars”

●Establish processes for collaboration and communication across departments

●Organize your content and campaign calendar to increase workflow accountability, efficiency, and visibility within your organization

●Distribute your content to drive results at the top, middle, and bottom of the funnel

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