Two Demand Gen Secrets I Bet You Didn't Know Before feat Matt Heinz

Posted on May 10, 2013

Matt Heinz with two ideas for demand generation that I bet you hadn't thought of. If you like this, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here: Ask him anything!

Marketers are judged by two things: leads, and ultimately revenue. To achieve their lead goals, companies need to build measurable, consistent, opportunity-producing demand gen programs. Some demand generation programs have succeeded beyond their wildest expectations while many others have failed. Sales and marketing guru Matt Heinz has seen it all and will share secrets that he has seen work time and time again.

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