Video Marketing Secrets with Matt Childs

Posted on April 30, 2013

Join Matt Childs for a full presentation May 15 by RSVPing here: https://www.brighttalk.com/r/HPZ Matt Childs is an authority on b2b video. During his presentation at the Demand Generation Summit he will give you the information you need to have video drive leads and demand. One of his tips that many do not know is that you need to host videos on your domain. Most people embed Youtube videos to their blog, but Google gives the attribution for the video assets to Youtube, not your blog.

46% of executives say they are more likely to seek out information about a product or service after seeing a related video online. It makes sense that 70% of B2B marketers use some form of online video in their marketing strategies, according to Forbes. Video is HOT and marketers are jumping on the bandwagon. The key challenge is positioning video central to existing marketing strategies to drive qualified leads and engagement. Video strategy expert Matt Childs has helped hundreds of companies leverage video to drive traffic and convert viewers into qualified contacts for sales. There are many surprises that marketers have not known about until now. Matt will provide the best practices and tools for producing, positioning, and distributing video, making video your top performing marketing asset.

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